One entity.Five systems. Seven records. Four names.Lost confidence in your data.

FUZZION helps organizations get more out of their data by resolving duplications and variations of records in your systems using human stewardship complemented by AI.

Finally, one source of truth for your company and contact data.

If This Sounds Familiar

You're not alone. These problems cost companies time, money, and trust in their data.

Duplicate records everywhere

The same company appears 5 different ways across CRM, ERP, billing, and vendor management

Inconsistent reporting

You can't answer basic questions like 'How many active customers do we have?' with confidence

Manual cleanup cycles

Someone on your team spends hours each week merging duplicates—and they keep coming back

No single source of truth

Each system has its own version of reality, and nobody knows which one is right

Broken workflows

Approvals get delayed, invoices go to the wrong entity, and integrations break on mismatched IDs

Hard to quantify the problem

You know duplicates exist, but you can't easily measure how bad it is or track improvement

What We're Building

A focused resolution-first system built specifically for companies and people—no blank canvas, no consultant army, no trying to solve every MDM problem at once.

Golden Records

  • One clean, trusted version of each company and person
  • Automatically merged from all your source systems
  • Survivorship rules determine which values take priority
  • Always know the canonical truth about any entity

Human-in-the-Loop Stewardship

  • Review proposed matches in a clean interface
  • Compare records side-by-side with full source data
  • Merge, block, or flag records for additional review
  • Complete audit trail of every stewardship decision

AI-Assisted Matching

  • Detects and clusters duplicates across all systems
  • Combines rules, probability scoring, and AI similarity
  • Proposes matches with confidence and explanations
  • Never auto-merges—always requires human approval

Universal ID for Everything

  • Stable identifier assigned to every resolved entity
  • Maps back to all source records across all systems
  • Queryable via API for real-time access anywhere
  • Use it everywhere: analytics, workflows, integrations

Who This Is For

Teams who deal with entity data every day and are tired of the mess.

RevOps / SalesOps

fighting CRM hygiene issues and trying to trust cross-system reporting

Marketing Ops

drowning in duplicate leads and contacts across MAP, CRM, and events

Finance & ERP Teams

maintaining vendor and customer master data across billing and procurement

HR / People Ops

reconciling employee, contractor, and contact records in HRIS and systems

Data Engineering

building pipelines on top of inconsistent party data across all systems

Platform / Integration Teams

building integrations and needing stable entity references across systems

Best fit: Teams who know their data lives in many places and want a practical, no-nonsense solution to trust their data again—with clean, unified records across every system.

How It Works

From messy data to trusted identities in four steps.

01

Connect Your Data

REST API or bulk upload from CRM, ERP, billing, HR, and internal systems. Source records are immutable—we never destroy your original data.

02

Automatic Detection

FUZZION normalizes, clusters, and scores potential duplicates using rules, probability, and AI. You get proposed matches with confidence levels and reasoning.

03

Human Stewardship

Data stewards review proposals in a guided workflow, make decisions, and approve merges. AI suggests, humans decide.

04

Universal ID Everywhere

Every resolved entity gets a stable Universal ID. Query it, export it, use it in your pipelines and reporting—one identity, everywhere.

A Different Approach

Traditional MDM tools weren't built for your reality. We took a simpler path.

Traditional MDM

  • Tries to solve all domains
  • Heavy governance bureaucracy
  • Consultant-driven months long integration
  • Months to first value
  • Black-Box matching and rules
  • Built for data stewards, technical operators

FUZZION

  • Opinionated models for companies & people
  • Productized onboarding, resolved entities in days
  • API-first, you own your pipelines
  • Immediate visibility into duplicates
  • Human readable match explanations
  • Designed for business people

Help Shape FUZZION

We're in the early stages and looking for design partners who:

  • Actively struggle with duplicate company or person records
  • Are willing to share how they manage (or don't manage) the problem today
  • Want influence over product direction and early access

What design partners get:

  • Direct input on features and workflows
  • Early access to the platform
  • Founding member pricing—free during beta, discounted after launch
  • Dedicated support and transparent roadmap visibility

We're building this with you, not for you. Your real-world challenges shape our priorities. Your feedback drives what we build next. This is a partnership—help us get it right from the start.

Join Early Access

If duplicate records cost you time, trust, or reliable reporting—leave your email. We'll reach out to learn more.

We'll never share your email. Expect a personal reply, not a drip campaign.